What I Wanted To Do

Make a Statement

Who is America?” was a project for a fashion marketing class, with a goal to create a fashion ad campaign in which I chose Alexander Wang. “Who is America?” highlights and satirizes the conservative American stereotypes. This displays how our generation is going against these ideals and molding our society into a new progressive era. I wanted to show the juxtaposition of the clean and simple garments against the old farm atmosphere.

The Result

Modern & Grunge

The final product was almost exactly what I planned. The photos display the old world with the models wearing simple black and white. I chose to make the headline and logo standout at the bottom for emphasis. They are shown in black and white to match the clothing. I wanted the picture to take up most of the frame since each photo contains many elements.