I came up with this idea after brainstorming with my girlfriend about possible coffee shop names. “Higher Grounds” stuck with me, reminding me of church, but also the state of being high. And thus, higher grounds became a fusion of marijuana and coffee. The logo needed to somehow incorporate coffee, weed, and waking up.
After a few sketches, I decided to place the pot leaf in the middle of a sun. For the indica tea leaves, the sun is replaced by a purple moon. I wanted to keep the design relatively simple.