My graphic design style is more minimal than anything else. As a result of this, I wanted my brand identity to match. I wanted it to be simple, but also reflect who I am and what I create. I’m drawn to thin lines and bold text, so I wanted to incorporate this as well. My process involved many different varieties of my name, but I settled on something that involved my initials in some way.
I was heavily inspired by waves in the ocean. I decided on a logo that was more curved than my other options. I found that the circle matched the arc of my initials perfectly and allowed the lines to flow together. I chose a more muted blue for the color to keep with the water theme. I also created the wave pattern in this nature. In the end, I feel as though the logo is successful in representing me.